Inspiration in a bottle

A few months back I discovered Magic Hat Brewing Company's Vinyl Lager and became intoxicated with the label art. Come to find out, a video of the label's creator Jim Pollock working on a limited edition print is featured on the website! Had I know they were selling these prints in the name of charity my hands woulda been in that honey pot in seconds flat. Six months ago Magic Hat also released a promo video for the beer with a spunky, sweet 1970s vibe --- I dig it. I live by the mantra the cuter the label the more I like the beer.

Jim Pollock silk screening

photo credit from a shady google images search